(Week 14) new media: determining or determined?

1.6.2 mapping Marshall McLuhan and Williams
1.6.3 Williams and the social shaping of technology
1.6.4 the many virtues of Sant McLuhan


ARISTOTLE
the idea that tools are extensions of soul and body.
MARX
Productions of Human industry
KAPP
Technology as a form of ‘organ projection’


three virtues of McLuhan.
1. The extension thesis:technology is an ‘extension of man’
2. The environmental thesis:‘the new media are not bridges between man and nature: they are nature’
3. The anti-content thesis:‘Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication